ࡱ> ~5@ !bjbj22 \lXXBRRRRRRR$v^&^&^&P&\ 'vVh''( ( ( ((&%) 1)wVyVyVyVyVyVyV$`XRZzVR1((11VRR ( (V4441|R (R (wV41wV444PRRR (' 33{Y^&*2|QS|V0VQ^,[2~,[4RvvRRRR,[RR9)+X4s,-'9)9)9)VVvvz$4dvvzCommunicating Nitrogen Research: Working with the media to develop effective strategies Introduction The European Nitrogen Assessment (ENA), being carried out by the ESF Research Networking Programme 'Nitrogen in Europe' (NinE) will be officially launched at the Nitrogen 2011 event in April 2011. In order to have maximum impact, the contents of the ENA will need to be disseminated effectively, requiring the efforts of both scientists and the media to get the message out to the general public and policy makers. It is, therefore, timely to hold a workshop before the launch to evaluate communication methods and develop an effective dissemination strategy for the ENA. The Nitrogen 2011 event also coincides with the end of the NitroEurope IP and the associated international conference on Nitrogen and Global Change and, therefore, such a workshop would also benefit the dissemination of the concluding messages coming out of NitroEurope. Workshop objectives: To discuss nitrogen research with media representatives and other professional communicators in order to develop effective communication strategies. This will be a two-way process which will allow scientists to learn how to effectively communicate their research and professional communicators to understand the relevance and key messages of this research. To design a dissemination strategy to coincide with the launch of the ENA and the Nitrogen 2011 event. Workshop outputs: Nitrogen information pack for media and policy makers. This will consist of background information on nitrogen research and associated environmental impacts in the form of leaflets, posters and other eye-catching media. An action plan for the dissemination activities to coincide with the launch of the ENA and the Nitrogen 2011 event. Synergy with the science communication workshop 2008: The workshop Opening nitrogen science to the people held in 2008 introduced the participants to effective communication methods and developed prototype communication tools aimed at engaging a range of target audiences with on nitrogen science. The Edinburgh workshop in 2011 will build on this experience and development bringing in media communication specialists to discuss, design and produce communication tools that will form part of the dissemination strategy for the ENA and Nitrogen 2011 event. Workshop format: The workshop will be held at the Royal Institution in London (www.rigb.org) from 24th to 26th January 2011. See Appendix 1 for a provisional programme. Prior to the workshop, attendees will be invited to take part in a web forum to discuss communication methods and to ensure that all necessary resources and facilities will be available during the workshop and to prepare the Caf Scientifique evening activity. Day 1 Introduction to workshop Presentations highlighting N research and the communication challenges (including contributions from NinE, ENA and NitroEurope IP Presentations from science communication specialists on effective communication methods Discussion: How can we effectively communicate N research to different audiences? Presentations by both scientists and communication specialists on good/bad examples of science communication Discussion: What should be included in the Nitrogen information pack? Day 2 Participants split into groups to work on different elements of the information pack with a group feedback session at the end of the day Evening activity: Caf Scientifique to be held in a local pub to test and evaluate communication tools aimed at the interested adults target audience Day 3 Presentations introducing the activities of the Nitrogen 2011 event (launch of the ENA, international conference etc.) Discussion: What communication activities should accompany Nitrogen 2011? Agreement on the action plan for Nitrogen 2011 communication activities Workshop participant profile The workshop will be open to all scientists working in the research field of reactive nitrogen and its environmental impacts, with priority given to young scientists (e.g. PhD students or early-career scientists). The aim is to attract a mix of NitroEurope (which is part-funding the workshop) and non-NitroEurope researchers. Selection of participants (approx. 25) will be based on an application form where applicants can express their views and ideas on the communication of nitrogen science. The workshop will be advertised through the NitroEurope web portal, the NinE web page and other suitable resources. Document prepared by Mark Theobald ( HYPERLINK "mailto:mrtheo@ceh.ac.uk" mrtheo@ceh.ac.uk), 26 November 2010. Appendix 1 Provisional Workshop Programme Day 1 (24th Jan 2011) SpeakerProvisional Title9:00Alberto Sanz CobeaIntroduction, background and aims of the workshop9:15Clare Howard (ENA Coordinator)The ESF NinE programme and the key messages from the European Nitrogen Assessment9:45Mark TheobaldThe NitroEurope project and the communication challenges10:15Science communication specialist (e.g. Our Dynamic Earth centre)Title to be confirmed10:45Science media communication specialist (e.g. TV)Title to be confirmed11:15Science media communication specialist (e.g. newspaper)Title to be confirmed11:45-12:00 Coffee12:00-13:00Discussion: How can we effectively communicate N research to different audiences? (Chair: to be confirmed)13:00-14:00 Lunch14:00Dave Reay (Uni. Of Edinburgh)Science communication: What works and what doesnt14:30To be confirmed15:00To be confirmed15:30-17:00Discussion: What should be included in the Nitrogen information pack? (Chair: Mark Theobald) Day 2 (25th Jan 2011) 9:00 17:00Group work to develop elements of the nitrogen information pack (9:00 Introduction and group formation) (12:30 13:30 Lunch) (16:00 17:00 Plenary demonstration and feedback session)EveningCaf Scientifique in a local pub Day 3 (26th Jan 2011) 09:00Clare Howard (ENA Coordinator)Introduction to activities planned for the Nitrogen 2011 event09:00-10:30Discussion: What communication activities should accompany Nitrogen 2011? 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